The rental of booths at trade shows gives firms the appeal of a custom exhibit with the expense and an ongoing commitment of ownership. However, the rental businesses do not offer the same standard of customer service. Picking the wrong booth rental company is a risky mistake. Undesigned exhibits can be detrimental to meeting your goals.
Design mistakes shouldn't affect the experience of your business on an event. These four tips will help you choose the right firm to display at your next trade show.
1. Look for Industry Experience
Shows at trade shows offer a wonderful advertising opportunity, however only if the trade show booth design is the quality worthy of the brand you want to establish. Look for companies that have a history of producing results with their designs.
It's important to be punctual in your business, but it's not the only aspect to take into consideration. Also, you should inquire as to how many displays the design firm produces per year and what percentage of their business is from repeat customers. An excellent Sema trade show display booth rentals company entices clients to come back for more -rather than seeking out services elsewhere because their first design didn't meet objectives.
2. Get References & Portfolios
Referring to others can give you valuable information about rental exhibit companies. Here are some suggestions on how to speak with clients
Did the exhibit firm adhere to its budget and timeframe?
How did they handle the issues that came up during the design process?
What type of customer service could they provide?
Understanding the experiences that customers were through in the past verifies the credibility of the rental company.
Explore the website of the exhibit designer as well. Do you have photos of the exhibit builder's work? Your portfolio should reflect your abilities and indicate that they're in a position to design the exhibit that you envision in line with what you've got in your mind.
3. Be aware of where your booth will be built and designed.
Be wary of exhibit designers with no design facility or manufacturing facility. They often assign work to subcontractors. There is no way to tell who is actually building your booth. When you are researching Sema trade show display booth rentals businesses, make sure you request an on-site meeting. It is possible to meet the builders and designers of your rental exhibit.
4. Get great customer service
In talking with designers, don't think that the rental you are renting is "just an expense". Don't let the rental take away the value of your work or the service you will receive. Anyone who is unimportant to you or does not take your complaints seriously ought to be dismissed. An agency that puts importance on the customer experience will make it easy to cooperate together and take an active part in the development of your trade shows.
There is a chance that you won't have the opportunity to lease an exhibit space from some creators. In ELDS we provide the same quality and customization in our exhibits for rental as those being purchased.